THE CHALLENGES OF GLOBALIZATION FOR MNE CORPORATE SOCIAL RESPONSIBILITY IN A FRONTIER MARKET & DEVELOPED ECONOMY: AN MNE EXAMPLE FROM VIETNAM & AUSTRALIA

Virginia Munro

Abstract


Globalization has increased the numbers of multinational enterprises (MNEs) moving across borders and entering countries where varying challenges prevail. Each host country brings a different economic, political, international business and Corporate Social Responsibility (CSR) context for the MNE. The global MNE challenge is to adapt to each host country. This paper examines MNE CSR strategy and social and community activities, and the perspectives of these amongst their employees who are local citizens in each host country. Examination of N=598 employee perspectives from two MNE subsidiaries in Vietnam and Australia reveal differences in values to help with CSR social and community activities alongside their engagement in them and subsequent commitment to their organization. Structural Equation Modelling provides analysis within an identification framework. The findings are considered within the different economic country context and CSR context each country provides, and makes suggestions as to future MNE CSR strategy in each country context.


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